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Joost to Provide White Label Online Video Platforms
NEW YORK, NY and LONDON, Jun 30, 2009 (MARKETWIRE via COMTEX) --
Joost, the online video startup, announced today that, along with
Joost.com, it will focus on providing white label online video
platforms for media companies, including cable and satellite
providers, broadcasters and video aggregators. This technology and
service offering will support content owners' efforts to build
comprehensive branded environments online.
Media companies around the world are embracing internet-based video
portals as a key path to distribute their premium video, but building
a world-class video portal is increasingly difficult and expensive.
Joost will focus on this issue and provide the market with a
cost-effective, end-to-end solution for media companies to publish
video under their own brands.
As a part of this new direction, Joost will reorganize and
restructure its business. A core team in New York and London will
work on providing these solutions, as well as operating and
supporting Joost.com and its associated video applications. Joost
also will wind down operations in its Leiden development center.
Matt Zelesko, currently SVP of Engineering at Joost, will take over
as CEO while continuing to lead the engineering organization. Stacey
Seltzer, currently SVP of international business development and
content acquisition at Joost, will run the business operations. Mike
Volpi has stepped down as CEO of Joost but will remain actively
involved as Chairman of the Board.
Joost plans to make its white label video platform commercially
available to media companies around the world. This offering will
provide a solution for companies looking to build a branded
experience for their content on their own site as well as other sites
and platforms in their distribution networks.
Contact information:
Kerry Vance
Mobile: +1 646 330 0737
Office: +1 212 295 5866
Email: Email Contact
SOURCE: Joost
http://www2.marketwire.com/mw/emailprcntct?id=2BE09F746A8B3DA3
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