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Email Marketing Campaign Nets Vistaprint NEDMA Gold
(Market Wire Via Acquire Media NewsEdge) HAMILTON, BERMUDA -- (MARKET WIRE) -- 07/09/09 --
Vistaprint Limited (NASDAQ: VPRT), the
small business marketing company, today announced that the company has been
awarded a Creative Excellence Award by the New England Direct Marketing
Association for the third straight year, this time securing a first place
finish. The company's entry in the "Interactive E-mail (B-to-B)" category
was awarded a gold award at the 28th annual awards ceremony, held in Boston
on June 10. In previous years, Vistaprint was awarded a silver (2007,
Catalog) and bronze (2008, Consumer Email) for its direct mail marketing
entries.
"Direct marketing is a vital part of Vistaprint's business, and it's just
one area where we have succeeded in driving sales," said Chief Marketing
Officer of Vistaprint North America, Trynka Shineman. "This award is a
testament to the innovation, creativity and execution of our talented
marketing team. The winning campaign not only featured a valuable discount,
which is something that our customers have come to associate with us over
the years, but also offered advice and tips to our customers on how to
market their business from a source that they trust. Like many of the
campaigns that we run, it gave our customers something they can't get from
other companies."
The winning entry was one in a series of Vistaprint's recent email
marketing campaigns that have featured a specific product along with
educational insight and suggestions. The campaign was created in a
collaborative effort between the company's internal creative marketing and
email marketing teams.
Vistaprint offers small businesses peace of mind by providing everything
they need to market their businesses whenever they want it. Products
include high-quality printed products such as business cards, business
stamps, print postcards and postcards;
promotional items such as hats, T-shirts and pens; signage including lawn
signs, car door magnets and window decals; and marketing services such as
copywriting, email marketing, Websites and design and postcard mailing. All
of Vistaprint's products are priced at a value to meet any company's budget
and ordering is easy and convenient; customers just go online, 24 hours a
day, design their products and order with the click of a mouse. Products
can be designed, ordered and received in as little as three business days.
About New England Direct Marketing Association
NEDMA, the oldest regional direct marketing association in the country,
supports the use of -- and innovation in -- all forms of direct marketing
media, from direct mail to interactive, advertising, broadcast,
telemarketing and more. Each year the NEDMA awards honor innovative direct
marketing campaigns and individual submissions that produce dramatic
results.
About Vistaprint
Vistaprint Limited (NASDAQ: VPRT) has provided more than 19 million small
businesses and consumers the easiest way to make an impression at the best
price. With a transformational business model supported by patented
technologies, Vistaprint offers products ranging from business cards,
brochures and Websites to invitations, thank you notes and calendars. A
global company, Vistaprint employs more than 1,600 people, operates 19
localized Websites and ships to
more than 120 countries around the world. Vistaprint's broad range of
products and services are easy to access online, 24 hours a day, at
www.vistaprint.com, and are satisfaction guaranteed.
Vistaprint and the Vistaprint logo are registered trademarks of Vistaprint.
All other brand and product names appearing on this announcement may be
trademarks or registered trademarks of their respective holders.
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Contact:
Jason Keith/Jeff Esposito
Vistaprint
781-652-6444
Email Contact
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