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Quantivo Surpasses 7 Billion Records for Single Customer in World's Largest Cloud-Based Analytics Solution
SAN MATEO, CA, Sep 30, 2009 (MARKETWIRE via COMTEX) --
Quantivo, the leader in on-demand Behavioral Analytics, today
announced that the company's unique Software-as-a-service (SaaS)
application is powering Behavioral Analytics across 7.6 billion
transaction records for a single customer. This milestone marks
Quantivo as the largest cloud-based analytics solution in the world
and underscores its unmatched ability to deliver near-instant answers
for unrestrained ad hoc analysis at a fraction of the cost of
traditional analytic solutions.
"We are proud to see a customer analyzing this vast amount of data
while maintaining lightning-fast time-to-answer for their most
complex, revenue-driving questions," said Paul O'Leary, CTO at
Quantivo. "This is another validation of our patented approach to
analytics, which delivers powerful business insights to our range of
customers who are analyzing anywhere from 10 million to more than
seven billion records."
With more business data being generated every day, especially online
data from websites, social networks, and online marketing activities,
it is becoming difficult for companies to effectively uncover the
important trends within these mountains of data. Quantivo's analytics
solution leverages the Amazon Elastic Compute Cloud (EC2)
infrastructure and is used by leading retailers, media companies and
B2B corporations to rapidly answer complex customer behavior
questions and identify concrete steps to drive revenue.
"Companies' data analysis appetites can no longer be satisfied with
costly, decades-old relational database technologies," added O'Leary.
"Our solution is a paradigm-shifting cloud-based 'analytics utility,'
which companies turn on as easy as flipping a switch and pay for only
what they use. With our unique approach, this record-setting
deployment is just the tip of the iceberg."
Quantivo enables companies to get more customers, keep current
customers and grow revenue across their customer base. Quantivo's
patented Affinity Database identifies the affinities between
behaviors -- indicating which patterns are either likely or not
likely to occur and spotlights what to do next to achieve business
goals, such as increase customer acquisition and retention, improve
up-sells and loyalty, and increase website monetization.
Quantivo's methodology is in stark contrast to typical analytics
solutions that are built upon 30-year-old relational database
technology, which results in much larger storage requirements at
slower speeds, and usually requires expensive on-site
infrastructures. Conversely, Quantivo customers can spin up virtually
unlimited CPU power within minutes to quickly capitalize on emerging
customer trends without having to bear the costs of an antiquated
infrastructure approach.
Quantivo customers can dramatically improve visitor monetization by
quickly segmenting and understanding customer behavior patterns from a
combination of website visits, purchase transactions, marketing
responses and other events. Quantivo also easily surfaces patterns
over time -- including multiple touch points such as repeat visits
and repeat purchases in correlation with advertising campaigns. Until
now, this type of advanced analytics has been available to only those
companies who could afford to spend millions in software and wait
days/weeks for answers to these questions.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral
Analytics. For the first time, corporate decision-makers can quickly
uncover behavioral patterns across any aspect of their customer
interactions and act on these timely insights to increase customer
acquisition, retention, up-sells, cross-sells and web monetization.
By combining large-scale analytics with rapid SaaS delivery, Quantivo
is the only company that puts impactful revenue-generating insights
directly into the hands of a wide set of executives and analysts for
applications such as and loyalty analysis, merchandising and
marketing optimization and online analytics. For more information,
visit www.quantivo.com.
All trademarks and registered trademarks in this document are the
properties of their respective owners.
Media Contact:
Sylvie Tongco
Reichert Communications, LLC
415-248-0230 ext. 7017
Email Contact
SOURCE: Quantivo
http://www2.marketwire.com/mw/emailprcntct?id=0EF922032CB72A1D
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