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| [November 25, 2009] |
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Research and Markets: MNO Opportunities from New Handset Technologies
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/b3d7c6/mno_opportunities) has announced the addition of the "MNO Opportunities from New Handset Technologies" report to their offering.
The launch of the iPhone (News - Alert) with its large touch-screen technology (and the flurry of iPhone 'killers' from other manufacturers), the inclusion of GPS functionality on many high-end phones and the success in the Far East of payment systems on handsets using Near Field Communication technology are ushering in a new phase in the development of the mobile handset which is becoming much more than a simple tool for making phone calls and sending text messages. Developments in a range of new technologies are bringing new functionalities and capabilities to mobile handsets. These are, in turn, enabling the delivery of a wide range of financial, payment, identity, access control, location and other services, such that the mobile handset will have the capability to become a universal tool for dealing with many everyday activities.
What do MNOs need to do to take maximum advantage of the opportunities represented by the new levels of handset functionality? If they allow third parties to develop and offer services over the mobile networks, will that undermine the exclusivity of the relationship between the mobile phone user and the network provider and will that, in turn, lead to marginalisation of the MNO, making it even more difficult to maintain EBITDA levels in the future? Or, might MNOs invest time and money in developing services that fail to engage the market, once again threatening profitability levels?
This report examines the state of technology in current handsets and, using concrete examples and analysis based on real-world scenarios, develops conclusions about how large the opportunity is and how MNOs might best exploit their current position to maintain a strong role in the value chain.
Key Topics Covered:
OVERVIEW
INTRODUCTION
Background and Scope
Structure of report
Currency and Conversions
HANDSET TECHNOLOGY DEVELOPMENT
Introduction
Touch Sensitive Screens
Broadband Network Communications - HSPA, WiMAX (News - Alert) & WLAN
Operating Systems and Browsing
Near Field Communications
Electronic Wallet
GPS
Dual SIM
Video
Other Technologies
SERVICE OPPORTUNITIES
Introduction
Factors Affecting Success of New Products and Services
Payment Services
Ticketing and Access Control
Information Services & Promotions
Location Services
Social Networking
Video and Broadband
Combinations
POTENTIAL REVENUE SOURCES FOR MNOS
Introduction
Transaction Fees
SIM 'Real Estate' Rental
Advertising
Promotions
Usage/Service Charges
Sale of Virtual Goods
Joint Ventures, Acquisitions and Partnerships
KEY FINDINGS
Technologies and Services
Revenue Opportunities
RECOMMENDATIONS
For more information visit http://www.researchandmarkets.com/research/b3d7c6/mno_opportunities
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