|
Media Alert: Unica and Experts From Forrester and Elsevier to Present Two Webcasts on Achieving Interactive Marketing Success
(Market Wire Via Acquire Media NewsEdge) WALTHAM, MA -- (MARKET WIRE) -- 11/30/09 --
WHAT:
Webcast One: Achieving Interactive Marketing Success; featuring Shar
Van Boskirk, vice president & principal analyst, Forrester Research and
Andrew Hally, vice president, OnDemand product marketing, Unica Corporation
WHEN:
Tuesday, December 8, 2009; 1:00 pm Eastern Time
WHY:
This webcast will detail how marketers can improve results by better
integrating the wealth of insight found in visitor behavior data with
systems for email, site content, and other online marketing channels.
Attendees will learn about:
-- The factors that are influencing marketing spend to shift to
interactive media, and how to plan for them in your organization
-- Ways to step past the challenges of data management, integration,
execution, and optimization
-- The importance of integrating analytics and personalization into their
website to drive business
To register for the Achieving Interactive Marketing Success webcast, click
here or visit
https://unicacorp.webex.com/unicacorp/onstage/g.php?t=a&d=351172248.
WHAT:
Webcast Two: Web Analytics for Driving Your Entire Business (Not Just
Your Website); featuring Angie Brown, web analytics manager, Elsevier and
Akin Arikan, director, product strategy, Unica Corporation
WHEN:
Thursday, December 10, 2009; 12:00 pm Eastern Time
WHY:
This webcast will highlight:
-- Ways that savvy web analysts can guide their businesses beyond web
marketing
-- Successful business practices for gathering data and leveraging it to
make better decisions across all channels, including fixed and mobile
Internet channels
-- Tapping web analytics to refine sales and customer outreach efforts
To register for Web Analytics for Driving Your Entire Business webcast,
click here or
visit http://register.webcastgroup.com/l3/?wid=0871210094996.
About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software
solutions. Unica's advanced set of enterprise marketing management and
on-demand marketing solutions empowers organizations and individuals to
turn their passion for marketing into valuable customer relationships and
more profitable, timely, and measurable business outcomes. These solutions
integrate and streamline all aspects of online and
offline marketing. Unica's unique interactive marketing approach incorporates customer
analytics and web analytics, centralized decisioning,
cross-channel
execution, and integrated marketing operations. More than 1,000 organizations
worldwide depend on Unica for their marketing management solutions.
Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
and NetInsight are registered trademarks of Unica Corporation. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
Contact:
Dan Ring
Unica Corporation
781-487-8641
dring@unica.com
[ Back To 4g-wirelessevolution.tmcnet.com/wimax's Homepage ]
|
INDUSTRIES
Back to TMCnet 
