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Cadient Interactive Announces the Launch of HATCH Consulting Services
KING OF PRUSSIA, Pa., Nov 30, 2009 /PRNewswire via COMTEX/ --
Cadient Interactive, a Cadient Group company specializing in interactive marketing services and solutions for the healthcare industry, today announced the launch of its HATCH Consulting services group (www.cadientinteractive.com/hatch). Aligning strategic experts across a range of emerging areas of focus in healthcare marketing, the HATCH Consulting team is committed to guiding companies and brands to optimal market performance by applying a keen understanding of today's leading interactive strategies combined with creative, expert insight into what lies on the horizon of interactive healthcare marketing.
"We have found that healthcare and life sciences companies are often dissatisfied with the accessibility, agility and experience of their current marketing partners' strategic leadership teams," said Stephen Wray, president and CEO, Cadient Group. "We created the HATCH program as a way to address this industry challenge. Our clients have direct access to a team of interactive marketing specialists with deep industry expertise in a multitude of areas who offers breakthrough strategic thinking, relevant marketing solutions and peerless creative execution. Our internal teams also benefit from their access to our HATCH subject matter experts when developing campaigns, initiatives and solutions for our clients."
The HATCH team is segmented into distinct interactive healthcare marketing disciplines to best align with Cadient Interactive's clients' most critical marketing needs. These disciplines include: Market Development, Mobile Marketing, Consumer RM, Social/Emerging Media, Program Optimization/Analysis, Customer Acquisition, User Experience, Creative Execution and Research Insights.
"The HATCH Consulting team stays at the leading-edge of interactive marketing strategies and tactics and guides Cadient Interactive clients as they make critical decisions about how, when and where to deploy interactive strategy," added Will Reese, chief innovation officer at Cadient Group, responsible for directing the team of HATCH consultants. "Our research, pilot initiatives and customer insights have led us to select the areas of focus for HATCH - we believe they align well with emerging client needs as our industry continues to evolve."
The HATCH team's strategic specialists have worked with a wide range of healthcare and life sciences companies, enabling pharmaceutical, biopharmaceutical and medical device brands to activate their target audiences, produce measurable results and achieve their desired brand objectives through novel utilization of interactive media.
About Cadient Interactive
Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher performance at the brand, franchise, and corporate levels. We provide solutions for healthcare professionals, consumers, and enterprises with services such as acquisition/lead generation, relationship marketing, scientific/product education, knowledge management, brand planning, and sales communication. With extensive experience in healthcare and a 100 percent focus on digital marketing, Cadient Interactive helps clients better use multi-channel marketing to enhance connections with their audiences.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.
Media Contact:
Karen Higgins
A & E Communications, Inc. for Cadient Group
khiggins@aandecomm.com
610-831-5723
SOURCE Cadient Interactive
http://www.cadient.com
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